The 3-Hour Branding Exercise

Experimentation to Conception = 3 Hours
Process 1: Clay Manipulation - Taking hints from Stefan Sagmeister and his experimentation with type, reshape clay to form imagery.

Process 2: Design Application - Once satisfied with form, photograph image, vectorize in Illustrator and lay out in a cohesive & perceptual manner paying close attention to hierarchy and presentation of information.








End Result: Utter Satisfaction.

{Psyched}